Insights
Every so often, one of our team members gets a subject stuck in their head and has a good rant about it. These are those rants.
LeadershipYour missing capacity is hiding in the job descriptionsWhen your whole team says it’s out of capacity, the fix is usually writing down who owns what, before you hire anyone.ImplementationSell the system to your team before you buy itA well-built system still fails when the people who have to use it never bought in. Sell it to them first, in their currency.GrowthHow to make the whole business go fasterWorking on one piece by itself, like SEO, is like improving the oil filter when what you wanted was a faster car.LeadershipOutgrowing Rocket Fuel means it workedRocket Fuel’s Visionary and Integrator setup gets a company off the ground, then starts hiding the problems that come with growth.AI and toolsYour instinct is worth more than any AI answerLet AI help with the smaller jobs, and keep the strategy for yourself.Customer experienceYou already know what your customers needHire all the help you need, then hold every vendor to the experience you figured out.Customer experienceThe customer just wants their guyCustomers want one person who gets them what they need, so make every system in your business bend to that.ImplementationFind the person who’ll make your new system stickAnytime you build something big and new, someone inside the company has to own it, and it can’t be the outside team that built it.